About our Mentors

Cheryl Hoffmann

Cheryl Hoffmann is a freelance travel photographer living in Southeast Asia, with an interest in Asian culture. Rarely without her camera, she is inspired by energy in a crowd, peacefulness of light and intensity of spirit.

Her most recent exhibition was with the Georgetown Festival 2013, where her photographs from her photo project Nine Emperor Gods Festival were installed along Jalan Cheong Fatt Tze. Cheryl’s works have been published in Penang Monthly and Art&Deal Magazine. Her most recent photo essay Hong Kong St Tow Boh Keong temple was published on The Star online.

Eiffel Chong

Eiffel Chong graduated with an MA in International Contemporary Art and Design Practice from the University of East London. He is currently a photography lecturer at an art institution in Malaysia. Chong has been featured in numerous exhibitions in Malaysia and around the world. Among the exhibitions are: Silent Auction at London College of Communication, London, 2008; A New Wave of Responsive Images at Nikon Ginza Gallery, Tokyo, 2009; and CUT2010: Parallel Universe, which toured Southeast Asia, showing at Valentine Willie Fine Art Kuala Lumpur & Singapore, Sangkring Art Space, Jogjakarta and Manila Contemporary, Philippines. Chong has participated in the Singapore International Photography Festival 2008, Lasalle College of the Arts, Singapore.

Snow Ng

Snow graduated with a BA in Art and Design from the Curtin University of Technology in 2004. She started her career in the advertising industry before returning to lecture in graphic design and advertising at LimKokWing University of Creative Technology in Malaysia.

She joined Valentine Willie Fine Art (VWFA) as Project Manager in 2007 after deciding to pursue a career in art management – and has been actively involved in the art scene regionally ever since.

Snow has managed and assisted in some of the most important projects and exhibitions locally and regionally, such as Between Generations: 50 Years Across Modern Art in Malaysia, UM and USM (2007); Processing the City (2007); Selamat Datang ke Malaysia, Kuala Lumpur and Sydney (2007); CUT: New Photography from Southeast Asia, Kuala Lumpur, Singapore, Manila, Yogyakarta (2008/2009/2010); Chang Fee Ming: Mekong – Exploring the Source, Kuala Lumpur, Singapore and Beijing (2008); Yee I-Lann: Boogeyman, which was later showcased in Contemporary Art Centre of South Australia (CACSA) in Adelaide and Mind Set Art Center (MSAC) in Taipei (2010/2011). She was also involved in organising the very first dedicated Southeast Asian Contemporary section for Borobudur Auction House in 2007 and 2008.

Over the years, she has also worked with many art institutions in the region namely Queensland Art Gallery, National Gallery of Australia, Contemporary Art Centre of South Australia (CACSA), Adelaide and Mind Set Art Center (MSAC), Taipei and Fukuoka Asian Art Museum (FAAM), project managing and overseeing logistics of artworks on collaborative exhibitions.

She has also worked with corporate clients such as Bank Negara, Khazanah Nasional Berhad, ECM Libra, Bacardi-martini, Shell Malaysia, Abacus International and Zenith Media, advising on acquisitions and corporate social responsibility programs, documentation and restoration of their art collection as well as providing content for their publications needs.

Ashraf Saharudin

Ashraf is a photography instructor at the International Islamic University, Malaysia. After several years in the education sector, he has developed various teaching methods that help beginners and intermediate photography enthusiasts to further their careers in photography either as full-time photographers or serious hobbyists. In 2010, Ashraf launched his photography studio and often works with fashion and lifestyle magazines, editors, journalists, celebrities, models and other photographers. He continues exploring, and pushing the boundry of his photography career with his personal projects.

Ashraf is also Executive Editor for FOTOGRAFIKA, a Malaysian based bi-monthly photography magazine in Bahasa Malaysia.

Kenny Loh

Currently resident in Malaysia and continuing his work in photography, Kenny travels extensively on assignments for clients. In 2013, he published Born In Malaysia in September 2013 and had 2 exhibitions in the past year since the launch of the book.
Current projects include a 3rd exhibition for 2015 along with another book. Kenny is involved in the education of kids, especially Orang Asli in the documentation of their own lives.

Nadirah Zakariya

Kuala Lumpur born photographer, Nadirah Zakariya got her foot in the industry assisting fashion photographer Yelena Yemchuk, photojournalist Bruce Davidson and filmmaker Floria Sigismondi while receiving her Bachelor in Fine Arts in New York City. By the time she graduated, Nadirah was already an internationally published photographer. Her works have appeared in numerous magazines such as The New York Times Magazine, NYLON, NYLON Guys, VICE, and W Magazine. Since then, she has been commissioned to photograph musicians, namely OK GO, Au Revoir Simone, Wild Beasts and Nada Surf.

With a passion in photography, Nadirah also focuses on personal projects which have been exhibited in major cities including New York, London, Paris, San Francisco and Kuala Lumpur. In 2011, Nadirah was invited to hold her first solo exhibition, Daughters Ago, at the New York Lomography Gallery on Park Avenue. When Nadirah is not photographing, she enjoys sharing her passion through running workshops.

Companies and brands she has worked with since returning to Kuala Lumpur include Levi’s, Wardrobe, Tall Order Sdn. Bhd., Sime Darby Property, Shell, Freeform Design, The Spacemen, Wayang Works, Whimsigirl Design, The Venopian Solitude, and magazines such as Cleo, HANGER and Milk.

Erna Dyanty

Erna Dyanty graduated with an MA in Arts Management from UKM. She has participated in various photography events such as the Asian Europe Foundation Emerging Photographers Forum in 2009 and Mt.ROKKO INTERNATIONAL PHOTO FESTIVAL as a portfolio reviewer in 2014. Her works have been featured in CUT 2008: A Survey of New Photography in South East Asia, Kuala Lumpur, A New Wave of Responsive Images at Nikon Ginza Gallery, Tokyo, 2009; Theerta International Women Photography Exhibition, Colombo, Sri Lanka, 2011 and DATUM KL in 2011.

Erna has also worked creatively to produce photographic works for Frangipani Bar & Restaurant, Alexis Bistro, Concorde Hotel and Dwell Asia Magazine.

She has since moved from producing photographic works to focusing towards applying her knowledge of photography in fields of curatorial and research work. She has curated a number of photography exhibitions in Kuala Lumpur, Vision & Sound: a survey of underground music photographers – MAP KL 2010, ROCK KAKA – for Project Room VWFA 2009, Neither East nor West: Collections from the Lafayette Studio of Photography London, 2007 and The Formation of A Nation: A Photographic Flashback – 2012, Islamic Arts Museum Malaysia. She is currently attached with GALERI PETRONAS, however, in her free time she makes herself available for local photographers who seek help in developing their craft and those who require guidance.

Steven V-L Lee

Steven Lee began his photographic career as a documentary and travel photographer in the late 90′s when began writing travel related articles for magazines and journals. In 2000, he published his first coffee-table book titled Outside Looking In : Kuala Lumpur, which received the Asian Prize at Photo City Sagamihara Festival of the Image, Japan in 2007. Part of the collection is held with the City of Sagamihara National Photographic Archives. His commercial portraiture and fashion work has graced the covers of License! Europe, Country Club UK and Masterpiece and Asiana magazines. In 2008, Steven was involved in portfolio reviews at Cultivate, a Rhubarb-Rhubarb initiative for graduates in Photography, to prepare and guide them in portfolio preparation and exhibitions.

Steven is the founder and project director of the KUALA LUMPUR INTERNATIONAL PHOTOAWARDS, an annual international portrait photography competition centred in Malaysia, focussing on the best in contemporary portrait photography since 2009, and is considered of the Top50 contests in the world. Steven also blogs at and has run workshops at Lim Kok Wing University London, in Kuala Lumpur as well as travel tours, with photographer Andy Craggs, as Explorenation World Photography Workshops. He also participated as a portfolio reviewer at Mt Rokko International Photo Festival in Kobe, Japan in 2013, 2014 and 2015.

Steven started his Documentary and Street Photography programs with City Academy in London in October 2014.

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